© 2017 by denting the universe ltd.

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October 9, 2017

Time to read < 5mins

Simon Sinek’s How Great Leaders Inspire Action TED talk brilliantly articulates that there has to be a ‘Why’, as well as a ‘How and a What’, when it comes to a proposition, whether a leader’s or a company’s.

The ‘why’ is the belief a person stands fo...

October 9, 2017

Time to read < 5mins

That also goes for your prospects and customers. They're no different.

Which is why storytelling, or if you’re in sales, storyselling has grown in popularity.

But why does storytelling work? Why is it more effective than a slide presentation with mult...

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